CONTENT MARKETING
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
BUILDING A CONTENT STRATEGY ​
to define who, what, when, why and how to approach
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​SET STRATEGIC GOAL​​​ -> is an outcome that's meaningful for your business, easy to understand at a glance, and straightforward to measure. Some common content marketing-centric goals are: establishing thought leadership, improving customer loyalty, increasing sales, increasing brand awareness. ​
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these should be SMART
2. ​IDENTIFY YOUR AUDIENCE​​​ -> what they want, and how you can best serve those needs with your content. It is essential to not attempt to connect with everyone, but to target a very specific customer base. Knowing who your customers are matters because you can better personalize your content to align with their background, interests, and preferences.​
