Jun 2021 - Present
DIGITAL MARKETING ASSISTANT (volountary work)
Neo Zest Consultancy
United Kingdom
Content creation
Strategic marketing plans development
Social media management
Analysis on trends and audience
Sept 2019 - Oct 2020
EXPORT SALES SUPPORT
Legami Srl
Bergamo, IT
Apr 2020 - Sept 2019
EXPORT SALES SUPPORT ASSISTANT (Internship)
Legami Srl
Bergamo, IT
Main responsabilities: Maintaining relationships with customers.
Managing a portfolio of customers
Evaluating customer issues and provide optimal solutions.
Supporting the Head of Sales in developing trend analysis, sales plans and strategies.
Collaborating with the marketing and trade marketing department to implement the customer offer.
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Acheivments: Participation in international exhibitions to represent the brand, promotion to Export Sales Support with direct management of a portfolio of customers.
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2016 - 2018
EVENT ASSISTANT
E.20 Srl
Bergamo, IT
Assisting companies in contact with clients during exhibitions and conferences
Providing clients with information about companies and products
Education
Sept 2020 - 2021
OXFORD BROOKES UNIVERSITY
MSc Marketing and Brand Management
Oxford, UK
Modules: Strategic Brand Management, Brand and Marketing Communications, Digital and Social Media Marketing Strategy, Global Marketing Strategy, Principles of Marketing, Undestranding Consumer Behaviour, Reserach Methods
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Group projects:
Marketing Simulation: Brand building and product introduction using Marketplace Simulations.
Business Challenge Week for Stephen Spancer+Associates: using an InSite model tool for assessing the MOTs and KPIs of the customer journey
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Activities: Member of the Oxford Business Society
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Dissertation: The influence of digital storytelling advertising on consumer buying behaviour in the skincare industry
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Sept 2015 - Mar 2019
UNIVERSITY OF BERGAMO
BA International Languages and Literatures
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Bergamo, IT
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Final grade: 90/100
Courses & Certifications
Brand Management: Aligning Brand, Buisness and Behaviour (London Business School)
Google Analytics for Beginners (Google Digital Academy)
Google Ads Search (Google Digital Academy)
Google Ads Display (Google Digital Academy)
Fundamentals of Digital Marketing (Google Digital Garage)
Content Marketing (HubSpot Academy)
Social Media Marketing Foundations (LinkedIn Learning)
Social Media Marketing: Strategy and Optimization (LinkedIn Learning)
SEO Foundations (LinkedIn Learning)
Professional skillset
Microsoft Office
Google Analytics
Teamwork & Collaboration
Social Media Stretgy and Management
Brand Management
SEO and Digital Marketing
Marketing Strategy
Analytical Skills (PowerBi)
Languages
Italian (native)
English (proficient)
Spanish (proficient)
French (intermediate)