Projects

Presented below is a list of projects I have had the opportunity to undertake during my studies and my spare time.

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Programatic advertising

An introduction

Programmatic ad buying, put simply, is the use of software to buy digital advertising. Whereas the traditional method includes requests for proposals, tenders, quotes, and human negotiation, programmatic buying uses machines and algorithms to purchase a display space.

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Content marketing

Exploring the foundations

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.